Brand Center

Brand Guidelines

Voice & Tone

Confident, warm, slightly irreverent, zero fluff. We speak like a smart friend who happens to know CRM inside out.

Sender Personas

Bradley

bradley@okaybabe.co

Founder voice. Plain text. Trust-building.

Babe

babe@okaybabe.co

AI assistant. Minimal design. Purple accent.

OkayBabe

team@okaybabe.co

Transactional only. No marketing.

Brand Colors

Primary Purple

#7C3AED

Background

#09090B

Foreground

#FAFAFA

Muted

#A1A1AA

Typography

Geist Sans

Body text, UI elements

Geist Mono

Code, metrics, IDs

Asset Gallery